The Eastern Ontario Health Unit (EOHU) catchment area has disproportionately higher numbers of Abusive Head Injury (formerly known as Shaken Baby Syndrome) in children. That’s why the EOHU has teamed up with local partners, including the three local birthing hospitals, to support a community-wide prevention program.
The Period of PURPLE Crying® is a new program that is given to all parents in hospital after the birth of their baby. The program features a free 10-minute DVD and an 11-page booklet. “I am very aware that babies often cry, and at times to the point where parents become worried and upset. The Period of Purple Crying® was developed to explain that crying during the first 5 months of life is common, even in perfectly healthy babies. Sadly, out of frustration or desperation, a parent or other caregiver may shake the baby causing serious brain damage or even death. Our hope is that this program will help avoid any further preventable tragedies”, explains Dr. Paul Roumeliotis, Medical Officer of Health.
Because this program is new, the Health Unit encourages parents of babies 5 months of age and younger to contact Health Line at 613-933-1375 or at 1 800 267-7120 to find out how they can obtain a free copy of this program.
If you or someone you know has a newborn baby who cries a lot, it is important to understand that in most cases, it is normal. To find out more about The Period of PURPLE Crying®, visit www.purplecrying.info.